ONLINE RETAIL & PRODUCT DESIGN

Rockeelicious.com

Getting involve in creating and marketing my own product is another passion I have inherit from my family. I am ambitious and really want to try to produce something under my name. Rockeelicious was a brand I created in 2007 to sell kids clothing sourced from all around the world. I designed my own label called Thematic Tiny Tees and Mugs4Mums. The website has now closed in 2009 but remnants of Thematic Tiny Tees illustrations can be found at my Flickr page.

Year: 2007-2009
Responsibility: Created brand, producing children clothing and accessories under my own label.

​Skill: Fully involved from business concept, product design, building website, and managing online marketing through social network. 

Outcome: 
  • Built an online retail shop selling my own design kids clothing called Rockeelicious.com
  • I designed all the illustrations that appeared on the website, constructed the website design in Photoshop before exported them onto a web builder that has a check out facility. 
  • I produced own products such as Canvas Candy, Thematic Tee and Mug for Mum. 
  • Liaised with international suppliers for other products such as Stardust Kids, Beautiful Bags and PlanetJill.

Blooming.com.my

The online florist business in Malaysia; Blooming is complex. The website is packed with variety of gifts and services for customers. The actual Blooming website is hard to navigate and not appealing. Working in pairs, we redesigned the website offering pleasurable user/customer experience with easy navigation by categories, neat interface design. Free online greeting card service was introduced on the website as a fun feature for this business. The enhancement of this website was aimed for a reliable online business to increase customers' trusts. 

Year: 2005 - Group project

Purpose: Master of Multimedia - coursework project Year 2

​My Responsibility:
  • developing a concept that is pleasurable and fun to use
  • building website's information architecture  and flow path
  • designing  new interfaces
  • making user testing through paper prototyping
  • creating project documentation that can be found here.

Handle With Care

Handle With Care is a website prototype designed for SPCA Malaysia. The actual SPCA website was unattractive. I redesigned the website featuring flicking album concept to provide warm and inviting experience for the user. The website menus were designed as bookmarks and colour coded for easy navigation. Menus and links are always visible while user can safely navigate to other pages. The redesigned website offer its customer with services such as vet, online shopping, donation page, adoption page. It also offer social feature like the online photo sharing page located under community page. 

Year: 2005 - Group project

Purpose: Master of Multimedia -
coursework project Year 2

​My Responsibility:
  • developing a concept that is engaging, inviting and fun to use
  • building website's information architecture  and flow path
  • designing  new interfaces with mix technique of conventional drawing scanned and enhanced with Illustrator and Photoshop
  • making user testing through paper prototyping
  • building a working prototype in Flash
  • creating project documentation that can be requested here
  • a working prototype can be requested. 
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