MAPPING MY EXPERIENCE JOURNEY

This infographic journey summarises my path in shaping my career.  I took relevant degrees and had worked for Education Services Australia, Websilk, Appster, Australia and currently working as UX design consultant at Shine Technologies. For full professional project list, please scroll down. 
Summary of Clients and Projects

AUSTRALIA | MELBOURNE

Current 2016 May - current 
1)Telstra & Telstra Health - Started as UX consultant, servicing wide range of Telstra digital products. Progressed to being a Lead UX for HealthNow app for Telstra Health. Download CV here. 

2) Shine Technologies | 16 March 2015 - May 2016
Micro interaction & UX design consulting
  • Energy Australia – Involved in project consultation with client. Designed and produced EA Quote Tool’s eDMs both desktop and mobile. Involved in Quote Tool’s style guide and documentation
(Shine clients)
  • Sportsbet – Improved user interface of Sportsbet app tipping for quick implementation.
(Shine clients)
  • Flybuys/Coles – Designed personalized recipe banner for Flybuys/Coles EDMs. Mapped a customer experience journey to help improve Flybuys conversion rate. Fixed micro interaction issues on Flybuys website. Designed a landing page for How it Works.
(Shine clients)
  • iSelect – Co-create wireframes for iSelect banking comparison mobile app. Designed an hi-fi ‘search function’ for iSelect web app prototype.
(Shine web app products)
  • Standing Data Repository (SDR) – Assisted in wireframes creation. Designed logo and icons.
(Shine web app products)
  • Quantify & Fixify – Co-created user interface. Built product’s style guide documentation for development phase.
(Shine web app products)
  • Network Billing Validation NBV – Co-created the wireframes and user interface. Led a hackaton challenge to build a critical part of the product in 3 days.
(Shine web app products)
  • Market Reconciliation System (MRS) – Co-  created the wireframes. Designed MRS logo.
(Shine web app products)
  • To Don’t – Created UI design for To Don’t app.
(Shine products)
  • Digital Leader Breakfasts – Designed eDMs for Digital Leaders Breakfast
(Shine products)
  • VIC ICT for Woman partnership – Successfully led and produced a set of visual communication design for VIC ICT for Woman including a flyer, semi interactive infographic poster and presentation slides.
(Shine products)
  • Shine website & brand guideline (print) – Improved the design for the client’s page and Shine’s brand guideline.
  • CX – Wrote a blog about customer experience conference review.
 
3) Aquent – Websilk | 2 Feb 2015 - 20 Feb 2015
UX and interaction design
  • Australian Early Development Census – Completed 3 UX design projects. Involved in facilitating and writing reports for 2 days observational field-testing.
(Australian Government Department of Education)
 
4) Education Services Australia | Dec 2013 – Dec 2014
              UX and interaction design
  • UX ESA – Established UX framework and lifecycle for the business which include: research, strategy, design and evaluation
(Education Services Australia)
  • Asia Education Foundation – Performed UX solutions that include information architecture, wireframing, user interface design for AEF’s website redesign project as well as and producing sets of editorial illustrations
(Australian Government Department of Education)
  •  ‘my future.edu.au’ – Performed UX design consulting with stakeholder and UX researchers. Produced a benchmark user experience design for My Future’s online Career Profile.
(Australian Government Department of Education)
  • My Skills – Created UX solution for ‘student outcome by field of education’ resource page
(Department of Industry, Innovation, Science, Research and Tertiary Education)

  • LunchBox Blitz – Created an interactive participatory design proposal for healthy lunchbox campaign 
(Great South Coast Medicare Local)
  • Domainname.edu.au – Performed a UX design solutions highlighting on task oriented functionality
(Education Services Australia)
  • Career Path branding and web design – Performed UX research – persona, card sorting. Produced wireframe of the website design and brand identity exercise
(Education Services Australia)
  • Parent Portal – Created a conceptual design for brand identity, website design, editorial illustration and marketing collateral
(Australian Government Department of Education)
  • ASQA – Performed a UX design solutions for ASQA’s homepage
(Australian Skills Quality Authority)
 
International projects | SINGAPORE
  • Kids Excel Scootle – Produced website design and editorial illustration
(Kids Excel Singapore & Scootle Australia)
  • PAL Scootle – Produced website design and editorial illustration
(Powering Active Learning Singapore & Scootle Australia)
Print and digital publishing projects:
  • ABC Splash – Designed and published various of print-based marketing collateral designs
(Australian Government & Australian Broadcasting Commission)
  • Connections SCiS Journal – Designed and published a digital and print-based publication
(Schools Catalogue Information Service - SCIS)
  • National Consistent Collection of Data interactive assessment tool (NCCD) – Design and published interactive assessment tool
(Australian Government Department of Education)
  • Education National Online Assessment Capability (NOAC) – Created narrative and storyboard for infographic video
(Australian Government Department of Education)
  • Steps IMPROVE – Designed and published a print-based infographic design for school
(IMPROVE, Education Services Australia)
  • Curriculum Press – Delivered brand identity consultations and produced a print-based marketing collateral
(Curriculum Press)
  • Early Childhood Resource Hub logo and website design – Delivered brand identity consultations and website design
(Early Childhood Learning)
  • Safe School Hub teaching aid - Created an online infographic poster
(Australian Government Department of Education)
  • eDAC logo design – Created a brand identity, logo design
(edu.au Domain Administration)
 
5) Appster Australia | Sept 2013 – Dec 2014
  • Disruptive Startups.org – Designed marketing collateral and infographic poster
(Appster, Melbourne Australia)
  • Rapid Prototype Workshop – Designed logo, marketing collateral and performed a UX consultation workshop
(Appster, Melbourne Australia)
 
6) Future Foundations Australia | Jan 2013 – Dec 2014
Volunteering projects:
  • Future Foundations – Served a role as creative mentor to primary school children. Managed marketing collateral design 
(Future Foundations Limited Australia)

 
MALAYSIA | KUALA LUMPUR      

1) Xybase Sdn Bhd Malaysia | Nov 2000 – May 2004
  • Playworks family entertainment center - Managed project from brand identity design to spatial / interior design solutions (Retailworks Sdn. Bhd)
  • Saloma bridal gallery – Managed and designed retail’s spatial / interior design solutions
(Saloma Malaysia | Retailworks Sdn. Bhd)
  • Twinkles toys, Canterbury fashion, Selat Senja restaurant – Designed and published various marketing collateral
(Retailworks Sdn. Bhd)
  • Airport Xpert brand management – Designed print-based marketing collateral
(Airport Xpert | Xybase Sdn Bhd)
  • Xybase Message Broker (XMB) brand management – Brand identity and marketing collateral
(Xybase Message Broker | Xybase Sdn Bhd)
  • Xtrack – Produced branding and marketing collateral designs
(Xybase Sdn. Bhd)
  • e-Airports flights systems – Created interface design for business flight-check PDA application
(e-Airports | Xybase Sdn. Bhd)
  • Black Maria & Samira music video – Managed 3D animation, visual special effects (VFX) and post production work
(Warner Music Malaysia)
  •  News Straits Times – Published a print-based advertising design
(Xybase Sdn. Bhd | News Straits Times)
  • Chat Net – Designed a pilot project for 3D entertainment TV program, 3D character’s texturing, costume design and VFX
(Xybase Sdn. Bhd | NTV7)
 
International project:
  • Airport Xpert and Airport Xchange magazine advertisement – Published advertising design for international magazine for 4 issues.
(Airport World Magazine | Xybase Sdn. Bhd
 
2) Cosmopoint Sdn Bhd Malaysia | Nov 1999 – Nov 2000
  • Cosmopoint corporate video – Involved in 3D modeling & animation, storyboard visualization and post production work
(Cosmopoint Sdn. Bhd)
  • Windows to Malaysia – Involved in creative consultation, visualisation and 3D modeling & animation for interactive CD title
(Tourism Malaysia | Cosmopoint Sdn. Bhd)
  • CEO of Malaysia Tun Dr. Mahathir Mohammad biography – Involved in creative consultation for interactive CD title
(Tourism Malaysia  | Cosmopoint Sdn. Bhd)
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