MAPPING MY EXPERIENCE JOURNEY

This infographic journey summarises my path in shaping my career up to 2013.  I've grown my career since then :) For updated list, please tap on the button below.

Past projects | 2000-2016

AUSTRALIA | MELBOURNE

2016 May - 2000
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1)Telstra & Telstra Health - Started as UX consultant, servicing wide range of Telstra digital products. Progressed to being a Lead UX for HealthNow app for Telstra Health. Download CV here. 

2) Shine Technologies | 16 March 2015 - May 2016
Micro interaction & UX design consulting
  • Energy Australia – Involved in project consultation with client. Designed and produced EA Quote Tool’s eDMs both desktop and mobile. Involved in Quote Tool’s style guide and documentation
(Shine clients)
  • Sportsbet – Improved user interface of Sportsbet app tipping for quick implementation.
(Shine clients)
  • Flybuys/Coles – Designed personalized recipe banner for Flybuys/Coles EDMs. Mapped a customer experience journey to help improve Flybuys conversion rate. Fixed micro interaction issues on Flybuys website. Designed a landing page for How it Works.
(Shine clients)
  • iSelect – Co-create wireframes for iSelect banking comparison mobile app. Designed an hi-fi ‘search function’ for iSelect web app prototype.
(Shine web app products)
  • Standing Data Repository (SDR) – Assisted in wireframes creation. Designed logo and icons.
(Shine web app products)
  • Quantify & Fixify – Co-created user interface. Built product’s style guide documentation for development phase.
(Shine web app products)
  • Network Billing Validation NBV – Co-created the wireframes and user interface. Led a hackaton challenge to build a critical part of the product in 3 days.
(Shine web app products)
  • Market Reconciliation System (MRS) – Co-  created the wireframes. Designed MRS logo.
(Shine web app products)
  • To Don’t – Created UI design for To Don’t app.
(Shine products)
  • Digital Leader Breakfasts – Designed eDMs for Digital Leaders Breakfast
(Shine products)
  • VIC ICT for Woman partnership – Successfully led and produced a set of visual communication design for VIC ICT for Woman including a flyer, semi interactive infographic poster and presentation slides.
(Shine products)
  • Shine website & brand guideline (print) – Improved the design for the client’s page and Shine’s brand guideline.
  • CX – Wrote a blog about customer experience conference review.
 
3) Aquent – Websilk | 2 Feb 2015 - 20 Feb 2015
UX and interaction design
  • Australian Early Development Census – Completed 3 UX design projects. Involved in facilitating and writing reports for 2 days observational field-testing.
(Australian Government Department of Education)
 
4) Education Services Australia | Dec 2013 – Dec 2014
              UX and interaction design
  • UX ESA – Established UX framework and lifecycle for the business which include: research, strategy, design and evaluation
(Education Services Australia)
  • Asia Education Foundation – Performed UX solutions that include information architecture, wireframing, user interface design for AEF’s website redesign project as well as and producing sets of editorial illustrations
(Australian Government Department of Education)
  •  ‘my future.edu.au’ – Performed UX design consulting with stakeholder and UX researchers. Produced a benchmark user experience design for My Future’s online Career Profile.
(Australian Government Department of Education)
  • My Skills – Created UX solution for ‘student outcome by field of education’ resource page
(Department of Industry, Innovation, Science, Research and Tertiary Education)

  • LunchBox Blitz – Created an interactive participatory design proposal for healthy lunchbox campaign 
(Great South Coast Medicare Local)
  • Domainname.edu.au – Performed a UX design solutions highlighting on task oriented functionality
(Education Services Australia)
  • Career Path branding and web design – Performed UX research – persona, card sorting. Produced wireframe of the website design and brand identity exercise
(Education Services Australia)
  • Parent Portal – Created a conceptual design for brand identity, website design, editorial illustration and marketing collateral
(Australian Government Department of Education)
  • ASQA – Performed a UX design solutions for ASQA’s homepage
(Australian Skills Quality Authority)
 
International projects | SINGAPORE
  • Kids Excel Scootle – Produced website design and editorial illustration
(Kids Excel Singapore & Scootle Australia)
  • PAL Scootle – Produced website design and editorial illustration
(Powering Active Learning Singapore & Scootle Australia)
Print and digital publishing projects:
  • ABC Splash – Designed and published various of print-based marketing collateral designs
(Australian Government & Australian Broadcasting Commission)
  • Connections SCiS Journal – Designed and published a digital and print-based publication
(Schools Catalogue Information Service - SCIS)
  • National Consistent Collection of Data interactive assessment tool (NCCD) – Design and published interactive assessment tool
(Australian Government Department of Education)
  • Education National Online Assessment Capability (NOAC) – Created narrative and storyboard for infographic video
(Australian Government Department of Education)
  • Steps IMPROVE – Designed and published a print-based infographic design for school
(IMPROVE, Education Services Australia)
  • Curriculum Press – Delivered brand identity consultations and produced a print-based marketing collateral
(Curriculum Press)
  • Early Childhood Resource Hub logo and website design – Delivered brand identity consultations and website design
(Early Childhood Learning)
  • Safe School Hub teaching aid - Created an online infographic poster
(Australian Government Department of Education)
  • eDAC logo design – Created a brand identity, logo design
(edu.au Domain Administration)
 
5) Appster Australia | Sept 2013 – Dec 2014
  • Disruptive Startups.org – Designed marketing collateral and infographic poster
(Appster, Melbourne Australia)
  • Rapid Prototype Workshop – Designed logo, marketing collateral and performed a UX consultation workshop
(Appster, Melbourne Australia)
 
6) Future Foundations Australia | Jan 2013 – Dec 2014
Volunteering projects:
  • Future Foundations – Served a role as creative mentor to primary school children. Managed marketing collateral design 
(Future Foundations Limited Australia)

 
MALAYSIA | KUALA LUMPUR      

1) Xybase Sdn Bhd Malaysia | Nov 2000 – May 2004
  • Playworks family entertainment center - Managed project from brand identity design to spatial / interior design solutions (Retailworks Sdn. Bhd)
  • Saloma bridal gallery – Managed and designed retail’s spatial / interior design solutions
(Saloma Malaysia | Retailworks Sdn. Bhd)
  • Twinkles toys, Canterbury fashion, Selat Senja restaurant – Designed and published various marketing collateral
(Retailworks Sdn. Bhd)
  • Airport Xpert brand management – Designed print-based marketing collateral
(Airport Xpert | Xybase Sdn Bhd)
  • Xybase Message Broker (XMB) brand management – Brand identity and marketing collateral
(Xybase Message Broker | Xybase Sdn Bhd)
  • Xtrack – Produced branding and marketing collateral designs
(Xybase Sdn. Bhd)
  • e-Airports flights systems – Created interface design for business flight-check PDA application
(e-Airports | Xybase Sdn. Bhd)
  • Black Maria & Samira music video – Managed 3D animation, visual special effects (VFX) and post production work
(Warner Music Malaysia)
  •  News Straits Times – Published a print-based advertising design
(Xybase Sdn. Bhd | News Straits Times)
  • Chat Net – Designed a pilot project for 3D entertainment TV program, 3D character’s texturing, costume design and VFX
(Xybase Sdn. Bhd | NTV7)
 
International project:
  • Airport Xpert and Airport Xchange magazine advertisement – Published advertising design for international magazine for 4 issues.
(Airport World Magazine | Xybase Sdn. Bhd
 
2) Cosmopoint Sdn Bhd Malaysia | Nov 1999 – Nov 2000
  • Cosmopoint corporate video – Involved in 3D modeling & animation, storyboard visualization and post production work
(Cosmopoint Sdn. Bhd)
  • Windows to Malaysia – Involved in creative consultation, visualisation and 3D modeling & animation for interactive CD title
(Tourism Malaysia | Cosmopoint Sdn. Bhd)
  • CEO of Malaysia Tun Dr. Mahathir Mohammad biography – Involved in creative consultation for interactive CD title
(Tourism Malaysia  | Cosmopoint Sdn. Bhd)
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