HELLO!
My name is Hasslily Hashim, and I'm a multidisciplinary interaction designer. With the fundamental principles of human-centred design (HCD) executed through flexible-design thinking (DT), I have a successful track record of uplifting experiences for digital products with optimised accessibility and usability for efficiency and, therefore, creating effective product experiences.
My name is Hasslily Hashim, and I'm a multidisciplinary interaction designer. With the fundamental principles of human-centred design (HCD) executed through flexible-design thinking (DT), I have a successful track record of uplifting experiences for digital products with optimised accessibility and usability for efficiency and, therefore, creating effective product experiences.
Long message, a story from a seasoned designer:
The illustration above depicts where I originally came from - Kajang, Selangor Malaysia before settling down here in Melbourne, Australia since 2004. I worked in Kuala Lumpur for about five years. From creating CD titles, 3D Virtual TV, website designs in the late 90's to the modern apps and today's AI generative chat bot - I feel fortunate to have gained experience in a wide range of HCD-interaction design projects.
My humbled interaction design journey began with my passion for activating people's experience during my first degree in Fine Art back in 2000, where I challenged the Fine Art faculty of UiTM by creating spatial installation artworks to enhance the audience's experience. I then obtained a scholarship and completed a master's degree in Multimedia Design (2006) and a doctoral study in Human-Centered Interaction Design for Museum Experience Evaluation (2013).
I experienced working collaboratively in an agile environment with various stakeholders and cross-functional teams from Malaysia, Singapore, India, New Zealand, USA and of course here in Melbourne, Australia. I've worked on a wide range of projects enhancing digital products' experiences. I am specialised on B2B2C systems and applications, where my work focuses on accelerating end-users' efficiencies through optimised accessibility and usability.
I had worked with some amazing clients such as Telstra, Telstra Health, AWS, Origo Education, Wolters Kluwer, Australia Post, Open Universities Australia, Bupa and Racing.com. Prior that, I had the privilege of working as a Lead Experience Designer at nbnco, where I had the opportunity to enhance the organisation's employee HR processes and experiences. Designing and launching HealthNow for Telstra Health was the peak highlight. Sadly, the HealthNow app has been announced to retire recently (31 Oct 2023).
In my spare time, I mentored fresh graduates and volunteered to help small businesses to improve their understanding of HCD or improve their UXD application. Here's one I did for Kravein. Umrahlah was a travel booking app and platform, a startup I ran with my business partner. COVID killed it, unfortunately!
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Do it your way and do it anyway!
To boost my creativity I do canvas and culinary arts, play piano, read, cold-bath at the beach and sleep. I hope my journey inspires you to pursue your passion to be creative, to create delightful, functional digital/non-digital experiences with accessibility and usability always in mind! But don't forget to have fun with what you enjoy doing in your life - such as playing with your pets! =^. .^= |
My Skill set > HCD Interaction Design, UX/UI B2B2C systems design, SaaS/PaaS, Generative AI, UX Research, Strategic Design, Web & mobile apps, Prototyping, Site Maps, Wireframes, Service Design, CRM lifecycle, Accessibility & Usability Audit and Testing, Personas, User Stories, Information Architecture, Participatory Design, Visualisation and infographic, Illustration, Storyboard, Mix-media, Museum Digital Exhibition, Audience Research, Visitor Research, Exhibition Evaluation, Learning Theory.